TOY FAIR NEW YORK 2025 RECAP

Published at Mar 17, 2025

Carlsbad, CA March 17, 2025 -- Earlier this month, The Op Games attended Toy Fair New York. Having been to dozens of Toy Fairs in our over 30 years of business, we can confidently say that Toy Fair New York is something special. It’s when inventors, manufacturers, distributors, and publishers from around the world flock to NYC to be the first to see the next generation of iconic toys and games!

It’s an incredibly important show for us as we get to sit down with partners and show off our line of games for the new year. This year, the buzz was all about our new card game Flip 7, the upcoming refresh to the classic Telestrations, and the hobby darling Tea Witches.

Toy of the Year Awards

Leading up to the show, The Toy Foundation held their annual Toy of Year Awards where they acknowledge the best toys and games from 2024. We were honored to have not one, but TWO, of our games nominated for the Game of the Year category: Gnome Hollow and Flip 7.

While we didn’t walk away with the award, we had a wonderful time getting glammed up and celebrating with our industry colleagues! At the end of the day, this was our first ever being nominated for a TOTY, and that alone is worth celebrating!

Flippin’ Out!

The excitement for Flip 7 didn’t stop at the TOTYs! Toy Fair is known for its show-stopping spectacles, and this year, we decided to join in on the fun. Coordinated by our CEO, Dane Chapin, we brought back a blast from the past: Flash Mobs!

 

 

A specialty dance troupe, nicknamed “The Flipettes,” sang and danced their way throughout Toy Fair and New York City to celebrate our hit new card game.

Game Night Reminaged

To close out the show, we held an event for media and content creators to unwind, have a drink, and try out our line of best-selling party games! Guests had individualized demos from our staff to get a taste of titles including:

  • Tapple
  • Flip 7
  • Telestrations
  • 25 Words or Less

Check Out Some of Our Best Sellers!

Yahtzee Board game Dungeons & Dragons dnd d&d d20 d6

About Usaopoly (aka The Op Games)
The Op, also known as Usaopoly, is a family entertainment company and leading publisher and manufacturer of board games and puzzles for over 25 years! Our diverse portfolio includes award-winning and best-selling titles such as TELESTRATIONS®, BLANK SLATE™, HUES & CUES™, TAPPLE and HARRY POTTER™ HOGWARTS BATTLE™ as well as licensed versions of MONOPOLY®, CLUE®, MUNCHKIN®, TRIVIAL PURSUIT®, DICE THRONE, SMASH UP, and more. The Op continues to partner with marquee brands and licensors such as Hasbro, Disney, Marvel, Nintendo, Warner Bros., Cartoon Network, and Nickelodeon. The Op is passionate about bringing family, friends, and fans together to create memorable experiences through play! Learn more at www.TheOp.games.

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