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A Game of Chance Gets Supercute with Loteria: Hello Kitty® and Friends – Available Now!

With the fall season underway and the warm nights providing just the right atmosphere for entertaining, it’s the perfect time for activities that bring friends and family together. Be it an interesting new game with familiar rules, or a time-honored family tradition, Loteria is a Mexican game of chance filled with surprises that will liven up any occasion. Pair it with the supercute aesthetic of Hello Kitty® and Friends, and let the fun and laughter begin!

Loteria: Hello Kitty® and Friends is an all-new, officially licensed version of the culturally rich card game with custom Sanrio® words and art, now available from The Op Games and

Make lasting memories with the whole family by learning a new language with the help of your favorite food and friends. Much like the American game of Bingo, but with cards instead of numbers, Loteria is played by matching the images pulled from the deck to the ones on your tabla (player board). Each tabla is a 4x4 grid composed of your favorite Sanrio® characters, symbols, or phrases. Place your tokens on matching images as they’re announced and be the first with four tokens in a row to win.

You’ll find the pop-culture icon Hello Kitty and Friends adorning the cards of this supercute version of Loteria, including fan favorites such as Keroppi™, Chococat™, and My Melody™. Character names accommodate different objects so you can easily identify desserts, vehicles, and more thanks to Tuxedosam™ Cucurucho de Helado (TuxedoSam ice cream cone), Hello Kitty Hamburguesa (Hello Kitty hamburger) and Pompompurin™ Café Camioneta (Pompompurin Café Truck)! The game includes 54 Cards, 12 Tablas, 100 Hello Kitty tokens, and rules that include an alternate mode for players to apply their Sanrio knowledge. Fans can celebrate with friends by yelling “Supercute!” when they have a winning pattern.

Loteria: Hello Kitty® and Friends is for 2-12 players, ages 4 and up. Get it from The Op’s online shop or your local game store for $19.99! Whether you’re hosting a family get-together or celebrating Hispanic Heritage Month, visit the cutest community ever with this bilingual game that makes learning Spanish a breeze. Don’t forget to tag us @theopgames, #theopgames or #TheOpLoteria in your game night photos for a chance to be featured on our Facebook, Twitter, Instagram, or TikTok.

About Sanrio®

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.