The Op and Rubik’s Cube Partner to Bring Licensed Cubes to Fans

Rubik's Cube logo

Carlsbad, Calif. — February 18, 2020 — Usaopoly, also known as The Op, a leading publisher and manufacturer of board games and puzzles, and RUBIK’S Brand Ltd. have aligned to create licensed versions of the classic 3×3 Rubik’s Cube®, a toy celebrating its 40th anniversary this year.

Invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik, this will be one of the newest twists and turns the 3D color-matching puzzle cube will see in its decades-long legacy. “Since the 1980’s, Rubik’s has inspired a worldwide fan base, national competitions, and made its mark on modern television and movies,” says Maggie Matthews, The Op VP of Licensing. “We’re looking forward to fitting the famous Cube — one of the best-selling toys of all time – in its natural place amongst fan-favorite pop culture properties.” 

While these licensed versions of the classic 3×3 Rubik’s Cube will still be played and solved in its traditional manner, the Cube’s six sides will now feature moments and characters from each respective license. In place of the core colors that players are used to coordinating, fans will have their hands on a way to enjoy their favorite visuals and beat personal solving time records.

“The Rubik’s Cube® is more than just a toy—it’s a mathematical wonder, a competitive pursuit, an emblem of the 1980s and a thriving contemporary brand,” says Rubik’s Brand CEO, Christoph Bettin.

The Op will introduce a variety of pop culture Cubes throughout 2020.  The first cubes will release into the North American specialty stores late summer with a price tag of $14.99 MSRP. Stay tuned to The Op’s Facebook and Instagram channels for more information and announcements for which licenses The Op partners with for 2020.

For further information please contact:
Mary-Jane Rose at [email protected]
Steven Hanlon at [email protected] or on + 44 (0) 333 344 2341

Rubik’s Brand CEO, Christoph Bettin is available for interview.

To access logos for the Rubik’s Cube 2020 40th Anniversary, please find the Dropbox link here:

Rubik’s Brand Ltd controls and administers all the international rights in the RUBIK trademarks and in the overall image of the RUBIK’S CUBE®.

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The Op Website:
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Rubik’s Cube Website:
Rubik’s Twitter:
Rubik’s YouTube Channel:


The Op, also known as usaopoly, is a leading publisher and manufacturer of board games and puzzles for over 25 years! Our diverse portfolio includes award-winning and best-selling titles such as TELESTRATIONS®, BLANK SLATE™, and HARRY POTTER™ HOGWARTS BATTLE™ as well as licensed versions of MONOPOLY®, CLUE®, MUNCHKIN®, TRIVIAL PURSUIT®, CODENAMES, RUBIK’S CUBE and more. The Op continues to partner with marquee brands and licensors such as Hasbro, Disney, Marvel, Nintendo, Warner Bros., Cartoon Network, FOX, and Nickelodeon. The Op is passionate about bringing family, friends and fans together to create memorable experiences through play! Learn more at


What started out in 1974 as an object created by Professor Ernõ Rubik to teach his architectural students has evolved into the world’s most successful toy, perceived globally as an art form and the ultimate symbol of intelligence and problem solving.  The ‘Magic Cube’ was demonstrated in Nuremberg and spotted by the toy specialist Tom Kremer whose vision was to share the amazing toy with the world. 

Within the USA, You can Do the Rubik’s Cube program places cubes into the hands of 800K students annually, helping them learn critical STEM and STEAM concepts.  Now, 40 years after its international launch, the Rubik’s Cube has become a global consumer brand, merchandising and licensing company that has always stayed close to its supporters.  The Rubik’s Cube is a highly engineered toy, that requires no additional power, just imagination and skill.  The rationale used to solve a Rubik’s Clube can create a blueprint for solving other problems in the future.

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